Why we do it
We all know the importance of first impressions when it comes to retail. Shelf-appeal can often be the deciding factor between choosing one product over another. Because your packaging isn’t just a vessel for your product — it’s the beginning of your brand experience. Beautifully designed packaging can have a profound effect on the way someone feels about you, even before they try what’s inside the box, bottle or bag. It gives them an insight into who you are and what you believe in. Are you accessible? Sustainable? Classy? Daring? Premium? Quirky? It’s all in the design. And it speaks volumes.